Tips to create the best advertisement

Every day, people place multiple on-line advertisements in the Thebe Advertiser and you may be wondering how to make your ad stand out from the rest. We know that the last thing you want is for your ad to become just another ad on the site. There are four keys to a successful classified ad:

  1. - Attention
  2. - Interest
  3. - Desire
  4. - Action

Get a reader's attention, make them interested in what you are selling, once you have their interest, turn up the interest even more and then give them a way to take action.

Team Thebe put together a list of quick and easy tips and tricks that we have seen get the best results on our site:

Make your ad stand out: Advertisements that use photos usually attract more eyes than text only ads. Also, don't forget to use a headline that grabs the reader's attention.

Make your advert complete: This means two things: know what is important to people browsing in a category, and make sure you touch on those points; and use complete sentences - they're easier to read than a series of phrases and random words. Put yourself in the potential buyers place. If you were browsing the ads, what would grab your attention? What words or phrases would make an ad stand out from the rest for you?

State a price: Quote a price, even if it's high or low. If you're high, explain why it's worth it (for example: one of a kind, luxury item, hand-crafted, etc.), and if it's low, be sure to mention that it is a great deal and also explain why the price is so low (for example: moving, quick sale, special purchase).

Specify brand names: If you are selling name brand merchandise, be sure to name the brand (and model) in the ad - the more specific the better. People want to know exactly what it is you're selling before they call and the more information you can provide, the better. Think of it as if you are a customer in a shop, would you prefer to know the specifics of a product or just a general idea of what it is?

Urge the reader to act now: By ending your advert with a call to action such as "12 hour sale," "this week only," or "call now, won't last long"," you add extra incentive for the interested buyer to call you first.

That's it, we hope this was helpfull!

Happy selling!